"Earlier the primary objective of any brand was to ensure its presence and availability on retailer’s shelf with ease of access to consumer,
and in doing so the need of professional distributors aroused. Premier is one of those organizations who quite early
spotted the changing dynamics of industry and served as a link between retailers and manufacturers to bring operational excellence.
At the time of Premier’s inception there was no such existence of professional national and systematically driven end to end distribution system enabling
brands reaching their peak potential. Premier with better market credibility, goodwill and extended coverage network contributed in
taking brands places with its progressive market reach and one of a kind value added services..